In January 1986, the station debuted the current number "2" logo it continues to use to this day.On March 12, 2011, WSB-TV and WGCL-TV turned on their ATSC-M/H signals for the first time, becoming the first stations in the Atlanta area to offer Mobile DTV broadcasts.The station successfully overturned the law before the U. During the summer of 1980, both stations conducted an experiment unusual for a large market: WXIA aired NBC daytime shows in the morning and ABC daytime shows in the afternoon, while WSB aired ABC shows in the morning and NBC shows in the afternoon.By the time the experiment ended on September 1, 1980, WSB-TV officially swapped affiliations with WXIA, and joined ABC in full.Cox also publishes The Atlanta Journal-Constitution and owns sister radio stations WSB (750 AM), WSB-FM (98.5 FM), WSBB-FM (95.5 FM), WSRV (97.1 FM) and WALR-FM (104.1 FM) — all of which are based out of WSB-TV's studio facilities.
Prior to this, the channel was blank, or later with a small station ID in the lower corner.
The station has carried games featuring the Atlanta Falcons on Monday Night Football since 2006 when it moved from ABC to ESPN under a syndication arrangement, to provide a local broadcast outlet for those games.
The station's digital channel is multiplexed: WSB-DT went on the air on April 17, 1998, making it one of the first regular-service digital television stations in the country (the -DT suffix is not mandated by the FCC, thus it is WSB-TV even for digital).
Brand new white columns have been placed inside the glass-enclosed lobby of the newer building.
WSB-TV is located less than one block south of the building formerly utilized by WXIA when that station moved its operations to WATL's studios in 2008.The new building, which has been dubbed "Digital White Columns" by some, is located just off Atlanta's famed Peachtree Street, on the dead-end northern portion of West Peachtree Street which is actually east of Peachtree Street.